Look at Instagram reels - they now need to push on the video (reels) to be relevant in the market. TikTok has 1.39 billion users (and still growing fast), out of which 1 billion are monthly active. Educational platforms like MasterClass or Udemy, live video shopping (like SnapCall, or Whatnot), webinars, Vine (rip), Facebook live, Instagram live, TikTok. And they never stopped! Twitch's success in the gaming audience was probably the first but look at the landscape now. Youtube's unbundling started years ago when many new companies tried to get a piece of that movement by targeting specific categories and audiences within the larger general platform. Of course YouTube is still big and relevant but look how market forced them to work harder on the product itself. Craigslist was so big that it was hard for them to maneuver and compete in a rapidly changing world.Īnother example is Youtube. The classic example is well captured in the graphic below of Craigslist's unbundling. But what happens then: new players show up. You've probably heard about unbundling idea, right? New companies often seek to build out digital platforms that serve the needs of a broad number of adjacent verticals and become the definitive platform in their space. The next step in our strategic partnership with Nike will perfectly complement our offering. And thanks to technology, each customer has their own individual store on our platform tailored to their unique preferences and style. Zalando’s offer is already very wide with our Polish customers able to choose from 3,500 different brands. As a result, the onsite experience will allow customers to shop for exclusive Nike products on the Zalando platform and grant them early access to elevate our partnership in Poland and other European countries. Zalando has entered the next step in our strategic partnership with Nike, Inc. Partnerstwo strategiczne z Nike będzie idealnym uzupełnieniem naszej oferty i da nam szansę na zapewnienie klientom jeszcze lepszych inspiracji i doświadczeń zakupowych. Nasi polscy klienci mogą wybierać spośród 3500 tysiąca różnorodnych marek, a dzięki technologii każdy z użytkowników posiada na naszej platformie swój indywidualny sklep, dopasowany do swoich preferencji i stylu. Oferta Zalando już w tej chwili jest niezmiernie szeroka. Współpraca pozwoli klientom kupować na Zalando limitowany asortyment Nike z wcześniejszym dostępem do premierowych produktów. (eng below) Zalando wzmacnia strategiczne partnerstwo z Nike w Polsce i innych krajach europejskich.
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